What We did:
- Logo & Visual Identity
- Brand pattern design
- Thank you card
- Business card
- Quiet luxury
- Approachable
- Minimal
- Friendly
Keywords
- Brand Identity
- Brand Strategy
- Brand Discovery
Timeline:
30 days
Location:
Edmonton, AB, CA
Industry:
Photography
Client:
Rkb epiphany studio
The Moodboard inspiration
Project breakdown
The Goal
The result was a refined and sophisticated brand that gave RKB Epiphany Studio a strong presence from the start. Her new identity communicates professionalism, luxury, and trust, positioning her as a standout choice for clients seeking memorable experiences captured with style.
RKB Epiphany Studio is a new photography brand in Alberta with the vision of creating lasting memories through photography and videography. Entering a competitive market, she wanted a polished and professional identity that would set her apart from other photographers.
Drawing inspiration from the concept of quiet luxury, we crafted a brand identity that channeled elegance and timelessness taking cues from high-end brands like Louis Vuitton and LSW while keeping it unique to her vision. faith, athleticism, and cultural impact, setting the stage for Jehoyah to stand out in a competitive industry.
Business Card design
Thank you card
Lets take a dive into the Logo design process
Connectivity
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To achieve the iconic "K" brand symbol for RKB Epiphany we combined
The iconic "K" symbol
"ichthus" is the ancient Greek word for "fish" in Christian tradition
Business handshake
agreement
Designing the brand element
Instead of going with the obvious generic route of cameras and flash symbols, we designed the intersection of the R and K to form an eye. A simple but powerful detail that represents vision, the art of seeing, and capturing people's most precious moments setting RKB apart from the crowd instantly.
Sitting beneath the monogram, the word epiphany means a moment of divine clarity, which is exactly what RKB delivers through every lens.
the letters are stacked vertically, giving the logo a high fashion, luxury monogram feel.
The monogram stack
An eye over the generic overused camera
The mirrored letters
the R and B face opposing directions, symbolising transformation. The way you enter RKB is not the way you leave.
every line of the letters intentionally connects together, to evoke RKB's mission to connect people through photography bringing people closer to what they hold dear.
Soft curves
To make the logo evoke a friendly and approachable feeling we avoided harsh cuves and instead added soft curnings and curves
The Ichthus
the K was combined with the ancient Greek Christian fish symbol, grounding the brand in faith.
Epiphany
K
Brand Mark Logo
Wordmark
Primary Logo
Secondary Logo
Submark Logo
Final design & Logo variations
Alternative Logos
Color pallets
Quiet
Luxury
Wealth
Life
Vibrant
passion
Unwaverying
Trust
Excellence
Brand Assets
We turned the iconic "K" symbol into various brand patterns for design purposes
Pattern designs
Primary
Fonts
Behind font choices
For RKB Epiphany Studios, Morina and Mogent were chosen because together they struck the perfect balance. Morina is a minimal serif with just the right weight approachable, clean, and never too intimidating.
Mogent is a luxurious sans serif that complemented it beautifully, creating a pairing that felt authoritative yet warm. Think Louis Vuitton, Vogue or YSL its high end but not overdone. That's exactly the feeling both fonts brought to the brand.
Secondary
