Project breakdown

The Goal

We led the project by rebranding their existing logo and brand identity, making it more vibrant and dynamic to capture the bold essence of the brand. The new look positions Pimento as a strong, energetic player in the market, ready to connect with new audiences and grow beyond its current reach.

What We did:

  • Logo Rebrand
  • Brand Strategy
  • Brand Discovery

Pimento is a chili pepper company that produces high-quality peppers with the ambition to expand its reach and stand out from competitors. 

  • Logo & Visual Identity
  • Shelf ready Product design
  • Business card

Client:

Pimento

Industry:

Food

Location:

Toronto, ON, CA

Timeline: 

30 days

Rebrand Design Process

Before 

After 

The Outcome?

Pimento is a chili pepper company that produces high-quality peppers with the ambition to expand its reach and stand out from competitors. 

Primary Logo

Wordmark Logo

Submark Logo

Final design & Logo variations

Business card

Product design

Color pallets

chilli pepper product
(front design)

Brand Pattern design

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