Timeline:
30 days
What We did:
- Brand identity
- Brand strategy
Chosen moodboard Direction
- Logo & variations
Industry:
Beauty
Client:
Nail Tech Esther
Location:
Scarborough, ON, CA
- Brand pattern design
Project breakdown
The Goal
We developed a brand identity that balanced sophistication with approachability, ensuring her visuals stood out in the competitive beauty space.
Nail Tech Esther is a Toronto-based nail technician aiming to dominate the beauty industry by offering a luxurious experience at an affordable price point. She wanted her brand to reflect both elegance and accessibility, appealing to clients who desire luxury without the high-end cost.
pallets
The new branding set her apart from competitors, giving her clients the feeling of exclusivity and indulgence at a price they could comfortably afford.
The Outcome?
Color
The result was a polished, luxurious brand identity that elevated her business while staying true to her clientele’s budget.
Brand Mark Logo
Primary Logo
Secondary Logo
