Social Media Management, Graphic Design, Photography , Videography, Training Manual Design, Take out Flyer Design

Services:


Ma Yve Grill has been a Pickering staple for over 10 years, the first and one of the very few Congolese restaurant in the Toronto area. The food speaks for itself, and people have been talking.

The Brand

From Torontos best kept secret to the go to congolese restaurant in the city

Over a decade of incredible food, a loyal community, and word of mouth doing all the heavy lifting. And that was exactly the problem. When someone else controls your narrative, your growth has a ceiling because it depends entirely on other people showing up for you.

Ma Yve Grill had the reputation. She had the food. She had the loyalty. But she had no brand authority, no digital presence, and no way to reach beyond the neighbourhood that already knew her name.

Word of mouth was her only marketing. And you can't scale a whisper.

People were talking about her.
She wasn't talking about herself.

THE PROBLEM

We didn't just build her a social media page. We gave Ma Yve Grill a voice, a strategy, and the authority to own her own narrative. The goal was clear make her the one people talk to, not just about.

We came in as her full creative team social media strategy, content creation, graphic design, photography, and a short documentary that reintroduced her and the restaurant to the world on her own terms.

Stop being a hidden gem.
Started being the destination.

THE SOLUTION

Feed transformation

After

Before

The Result In just Under 90 Days

Increased calls, reviews, and word-of-mouth now backed by a real online presence instead of replacing it

Ranked above competitors and was first to be seen on on TikTok, Instagram, and Google search

Increased inquiries

In just over 30 days

6x sales increase

Increased google  ranking surpassing competitors

Growth in TikTok, from audience who converted into paying customers 

from 11 to over 2,000+

people who'd visited years ago and came back after being reminded online

returning customers 

social Media Management

Take me to...

Photography, Videography, & contents

Training Manual Design

Take away Flyer Design & Stickers

Attracted food influencer collaborations and brand partnerships

From invisible to viral.

01 — SOCIAL MEDIA MANAGEMENT

We built a full content strategy from scratch — storytelling, positioning, posting cadence, and a creative direction that made Ma Yve Grill feel as premium and intentional online as it did in person.

One video hit 300K+ views in under a week. TikTok grew from 11 followers to over 2,000 in 90 days. And the online attention converted — foot traffic increased, returning customers grew, and the restaurant started getting recognized beyond Pickering.

Multiple viral videos one surpassing 300K+ views within a week

Sales increased 6x within the first month

Online viewers converted into paying, returning in-store customers

Recognized as a leading restaurant in Pickering

Featured  videos 

Old customers became returning ones, and new customers discovered the brand.

33K+ views in just a few days

This was the first video we ever made for the brand and immedietly started moving the needle Comments and in-person mentions confirmed that  video brought people through the door.

300K+ views in 7 days · 58K likes

Designed for shareability

Designed to nurture the new audience and give more context to new eyes.

Designed to be  authoritative

This video brought the diaspora, new audiences, and the community together and built brand awareness. It made people desire to eat the food from the brand.

The past viral contents brought in the eye, this video was turning followers into a real community, feeling more connected to the founder and the brand.

02 — CONTENT SHOOT

A brand without visuals is a promise without proof. We started off her social media with a new  strategy and followed with a full rebrand content shoot that captured the warmth, quality, and personality of the brand , giving her a library of premium content to own her presence across every platform.

Looking the part.


(Videography, photography, carousels & graphic design)

 Featured graphics

85% of views came from non-followers.

The first carousel after the rebrand. We dived into some top best seller's for the people who already knew her and the ones just finding out.

Featured carousels

over 17.6K views on Instagram

and over 10.4K views on TikTok

For everyone who found Ma Yve Grill through the viral contents we aimed position this post in a way that prepares them on what to order next.

The goal for this carousel was to increase reach and restaurant awareness, it ended up being the Best performing carousel post of that particular month, it was driven by a strong hook, vibrant photography, and a strategy built around reaching non-followers to expand brand awareness.

This carousel was all about a deeper connectivity with the audience, we aimed to take the audience inside  the kitchen, the process, and the food being made.

Her Story, Finally Told By Her

The Documentary

Word of mouth had always been her strongest asset.

The documentary gave her the power to take that narrative back a short film that reintroduced Ma Yve Grill to the world, The photoshoot supported the new chapter and authority the brand was building.

03 — PHOTOSHOOT & VIDEO PRODUCTION

 VIDEO PRODUCTION

Rebrand photoshoot production

Featured photography

04 — graphic DESIGN (take away flyer design)

Every touchpoint matters. We designed takeout flyers that carried the same brand authority from the screen into customers hands and homes so the experience of Ma Yve Grill felt consistent whether someone found her on TikTok or walked through the door.

Authority doesn't stop at the screen.

 (training manual)

As the restaurant grew, so did the pressure behind the scenes. Hiring was becoming inconsistent, onboarding was taking too long, and the standard she'd built her reputation on was getting harder to maintain at scale.

We designed a comprehensive staff training manual that gave Ma Yve Grill a clear, easy-to-follow system for hiring, onboarding, and maintaining the customer experience that made her a local institution in the first place.

The result was a scalable, repeatable system reduced operational leaks, consistent pricing, improved accountability, and a team that could deliver the Ma Yve Grill experience without her having to be everywhere at once.

Scaling isn't just about more customers.
It's about being ready for them.

It’s been great working with Ryd. Everything’s been so easy, and the content has exceeded our expectations. We’ve also seen improvement in our sales numbers and in our social media engagement. Our audience really loves the new content, so we’re very grateful for Ryd!

look at what yvette had to say!

— Ma Yve, Owner of Ma Yve Grill

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